2 news from advertising networks that you will be interested to read about.
1. The goal "Promote products from the catalog" on the VK, as well as the goal "Sale products from the catalog" and dynamic advertisements on the myTarget, will close.
The goal will be closed in two stages:
VK
- 15 February, the ability to create new advertising campaigns will be closed for users
- 1 March, ongoing campaigns will be stopped
myTarget
- 1 March, the ability to create new advertising campaigns will be closed for users
- 15 March, current campaigns will be stopped
Further placements will be possible only within VK Ads. Materials on the Center of Commerce in VK Ads at the link.
After the promotion through the VK and myTarget catalog is closed, access to the accounts will remain, you will be able to see statistics, campaign settings, and more, but you will no longer be able to launch new advertising campaign through the catalog.
2. In the near future will be disabled: the "Notes with Lead-ads" format in myTarget and the "Filling out the lead form" goal in the VK ads account
VK
- 1 March, advertisers will no longer be able to create new advertising campaigns
- Active campaigns will be stopped on March 15
myTarget
- 7 February , advertisers will no longer be able to create new advertising campaigns
- Active campaigns will be stopped on March 21
After disabling, the statistics for the old advertising campaign will remain in the account, and you can also access them if necessary. However, with placements, you will need to start already in VK Ads.