VK announced the postponement of the deadlines for closing goals in VK Target. Changes:
- until July 1, you can start new campaigns and replenish the budget;
- active campaigns will continue to run until July 31st.
We are talking about the work of the goals "Sites", "Promotion of communities", "Universal post", "Record with a button", "Advertising a personal page".
MyTarget formats will close on schedule (format closing dates have not been changed).
More tools will be available soon in VK Ads. Upcoming launches:
- Promotion of mini-applications;
- Dynamic promotion of goods from communities;
- Square creatives in advertising of communities and mini-applications;
- Community targeting;
- Transferring audiences from the VK account;
- Gathering audiences by reactions;
VK collects feedback. Based on it, they build their products and plans, so they strongly recommend sharing user experience and continuing to test the new platform.