From February 1 VK will start rolling out advertising creatives for cryptocurrencies and NFTs. These ad creatives are subject to all moderation requirements for text, color, and other parameters.
When you creating a creative, consider the basic requirements of the legislation of the Russian Federation:
- It is forbidden to buy/sell goods/services (including digital ones, such as NFT) for cryptocurrency. Cryptocurrency on the territory of the Russian Federation cannot be a means of payment, but it can be a means of accumulation, investment;
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Advertising should not guarantee quick earnings, promise successful transactions and increase in income levels, assert that cryptocurrency transactions are safe and risk-free;
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Advertising should not contain signs of financial pyramids - activities to raise funds or other property of persons, in which the payment of income is carried out at the expense of funds raised by other persons.
Moderation rules apply only to VK Ads. The update will not affect myTarget and VKontakte accounts.